Bacardi Plant a Tree

Bacardi USA, Inc. came to Madden with an opportunity to design a ground up campaign. They teamed up with American Forests to plant a tree for each case of Bacardi sold to help restore and protect forests. They wanted an impactful design to visually communicate their goals. Using Bacardi’s branded look and feel a design was developed for a case header card and table tent. The unique die cut shape along with the lug on bottle and dimensional tree created an eye catching display.

Concept and design: Annette Ivanisevic Nellessen
Creative Lead: Kevin Lescelius
Created for Bacardi at Madden Communications