blue moon halloween photo backdrop

A photo backdrop designed for a Blue Moon Halloween campaign. The illustrated image is meant to portray a pumpkin patch at night. Inspiration was drawn from the Blue Moon moon which is part of the brand’s logo along with illustrated glass, and previous campaigns which utilized the blue gradients.

Concept and design: Annette Ivanisevic Nellessen
Creative Lead: Brian Fitzgerald
Created for Blue Moon by InHaus (a design studio of InnerWorkings, now HH Global)